Detox Whipped / Concept Development
What: Concept Development, Copy
Drybar's original Detox Dry Shampoo had been a best seller since day one. So when they decided to introduce another Detox Dry Shampoo with a brand new, innovative formula, it was kind of a big deal. The creative team and I were in charge of developing a launch strategy consisting of product tagline's, web ads, and social teasers. Below are my favorite aspects from the campaign for Detox Whipped.
The teasers we developed posted on Sephora.com and Drybar's social channels two weeks prior to the launch. They consisted of signature Drybar products and tools that have taken the form of desserts topped with Detox Whipped.
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Creative Director: Cameron Webb
Art Director: Andrea Rell
Designer: Hannah Mccarty
Designer: Lindsey Millen