mackenzie rouse, art director / content creator

drybar marketing


School of Locks

Who: Drybar

What: Headline, Theme, Concept Development

Why: Sephora asked us to create an in-store event series to take place across the country to promote Drybar dry-styling

Assets: Poster, A-Frame, Save the Date E-mail, Table Easels, Accessories for the Stylists

Ride & Dry

What: Headline, Theme, Concept Development

Why: Drybar teamed up with Soul Cycle to celebrate the launch of their new Double Standard Shampoo and Conditioning foam.  Ladies were invited to meet at Soul cycle for a spin class then head to Drybar for a blowout. 

Assets: A-Frame, RSVP E-mail, Menu inserts, Bar Graphic

Whip Your Blowout Back To Life

What: Headline, Campaign

Why: For the launch of Drybar's Detox Dry Shampoo and Conditioning Foam, aka Detox Whipped

Assets: Full Product Launch; In-Store and Online Packages